Covering 200 hectares and growing is the ever increasing rubber plantation which are separate from the tea bushes. The sections of rubber trees are on the hills which are accessible through the dirt roads along with winding forests and the tea plantations. The seeds used for the rubber trees are of the best quality to ensure quality rubber along with a good yield. It is through these trees that the rubber is tapped and brought to a processing unit where rubber sheets are made and dried and then sold.
Taking cues from our strategy stating 'constant evolution of our brand', we have introduced tea packets for Aenakhall-"chai jo dillo pe chaa jaye", which will help us extend our product line and also open windows to new markets for long term sustainability. We are introducing tea packets of net weight of 250gms of the finest Assam tea .
The plantation was bought from Jardine Henderson back in the early years of 1960‘s.
The plantation is spread over 2500 hectares in Assam (Cachar region) with over 1250 hectares plantable. It has a production capacity of 2 million kgs of quality tea which Assam is famous for.
The tea plantation consists of clones and seed bushes which are of different varieties to suit the local conditions, such that it can produce good quality strong Assam cups. The bushes are uprooted and replanted to ensure optimum yield and quality.
The garden plantation has a lot of man-made lakes which are vital for irrigation with an added advantage of being eye-catchy. Irrigation is a necessity as it is vital for the survival of the bushes. During the cold seasons; these might be over the ground or underground connected by kilometer long pipes. The water is pumped out from the engines run by either diesel or electricity.
The tea manufactured can only be of good quality, if the tea leaves are of the best quality. The chemicals, fertilizers and manures are sourced from well renowned companies to make sure that the quality is in no way compromisc. This ensures that the tea plucked is of best quality, not harmful to the environment/bushes and safe for consumption.
Native forests cover wide areas, helping in the process of preservation of the native identity of the trees along with its species. A wide variety of flowering shade trees are planted, which not only adds, to the scenic environment, but also give shade to the tea bushes.
The factory is spread across a huge plot, equipped with the latest and technologically advanced machinery ensuring production of good quality tea in a very efficient streamlined process. The systems are designed to reduce man power, along with better monitoring.The factory has generators for backup in cases of disruption of power supply and the required equipment to deal with any eventuality. The area within the factory is kept cool and hygienic for the manufacturing process in adherence to the Food Security Act.
Real estate, till date, makes its position at number one when it comes to lucrative investment opportunities. This dimension is highly fruitful and has immense scope for capitalisation. We have also taken care of this and made our investments in both construction and plots of land, Bally High being one of the best projects. We also have land banks in North Kolkata and South Kolkata which we intend to further capitalise into big projects in due course.
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Our strategy focuses on diversification of products and services, product innovations, building new brand while evolving the existing ones and last but not the least to increase the efficiency in all operations. Our strategy revolves around 6 keys issues mentioned below.
We believe in ceaseless evolution and expansion of our brand portfolio; be it Aenakhall tea, Luckynagar tea, Lucky nagar plantations or Softel Telecom.
We believe in constantly challenging the players ranging in various fields, in their respective markets, while continuously coming up with exceptional, superior and improved substitutes.
We aim at growth and diversification with accordance to the evolving markets which will help ensure long term success through ethical practices. Considerations will also be given to climate change as that will be a key factor which determines the success of business and market
We are diversifying and moving into new markets and fields to constantly grow.
We reckon on policies and practices, which contemplate every employee as family. We make sure the views, grievances or suggestions are acknowledged on time.
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